Market Research & Consumer Insights Analyst - FMCG

This role is accountable for identifying powerful consumer, shopper & market insights and turning them into a source of competitive advantage for the internal teams in the company. He/she will be the voice of the consumer & shopper and will ensure into all decision-making forums.
The Business Insights Analyst has the responsibility of providing the best possible understanding of consumer & shopper behaviour and market & category trends through all data points available.
This is a key analytical role in gathering, understanding, and sharing insights to key stakeholders within the company. He/she will achieve this by analysing primary and secondary sourced data. He/she will work alongside the Business Insights Manager building the insight stories and reports to enable timely understanding of performance.

Areas of responsibilities:

• Analyse quantitative/qualitative information (sell out, market trends and forecast, consumer and shopper behaviour …) and translate it into actionable insight
• Lead research projects and develop novel insights approaches.
• Support Category Team enabling them to analyse the performance of the category and spot new trends.
• Support Sales teams with market information and customer presentations - prepare and present.
• Support the Business Insights Manager in the strategic projects and presentations within the company.
• Build true partner relationships with internal teams (sales, category, marketing, …) to drive insights into action.
• Manage relationship with our external insights agencies.